"Last summer, (August 13th) thanks to AR from Pub City, I was invited to provide coverage for Nike in support of LeBron James new movie and tour “More Than A Game.” It was an incredible experience. When we arrived in our nation’s capitol of Washington, DC it was a beautiful summer day." - D.BAIL In each market, Nike and James will issue a call to action among youth to change their lives while improving their neighborhoods. Nike Basketball aims to engage and mobilize young men and women to serve their community through sport and create a positive change in their own backyards. In addition to this community effort, James will attend Nike-hosted basketball skills clinics and celebrations where residents can unwind and have fun with James. Participants will be able to play basketball, develop their basketball skills, and learn more about Nike’s new padded base layer called Nike Pro Combat and SPARQ Training (Speed, Power, Agility, Reaction, Quickness), all in an interactive environment. - NIKE, Inc.
"There was a massive amount of free food and different booths set up designed to entertain and educate. There was a DJ mixing booth where kids could learn to cut and scratch, a sneaker cleaning booth where you could get your kicks freshened up, barbershop booths offering free haircuts, NIKE booth with free shirts, headbands and basketballs and so much more. There was a huge makeshift basketball court split into two halves where local basketball teams dueled it out. There was a cameo appearance by Carmelo Anthony and his street ball squad and hundreds of DC natives that came out for support and a good time. I was impressed on how much Nike and LeBron went all out to ensure the community was going to have a great time free of charge. These types of events inspire people and it definitely was a positive unforgettable experience." - D.BAIL